The Concept

The name Aphrodite's Muse was inspired by the ancient Greeks, a people to whom we owe so much, in terms of our philosophies, our ideas of beauty, and much more. Aphrodite was the Greek goddess of love, lust, and beauty, all of which are key concepts in the world of fashion--there are designers we love, items we lust for, and an overall drive to achieve beauty. That being said, this beauty can be ethereal, it can be funky, it can be unusual. With Aphrodite's Muse, the goal is to reach out into the modern world for things of beauty that would even inspire a goddess who possessed unearthly beauty.